That’s a good question – let’s explain it using our university example.
Your extension officer used to show up infrequently for free but their job was to see that the product they were supported by was being used properly – the program facilitators have no loyalty or affiliation to any particular brand. Their job is to see you succeed with the right product for you! It’s the difference between a lecturer or teacher versus a sales or brand representative.
The Farm Depot storekeeper’s are trained to give you the best knowledge and farming advice possible but they are not facilitators with active knowledge of conditions on your farm or property. Comparing the storekeeper to the facilitator is a bit like comparing the school or university secretary to teach the lectures!